Content Marketing Writer (Project-Based)
DIRECTLY REPORTS TO:
Content Marketing Officer/Lead
MAIN AREA OF RESPONSIBILITY:
As a Content Marketing Writer at Sprout, you will play a crucial role in crafting compelling and creative content across various mediums. We’re looking for a versatile writer with a passion for storytelling, a keen eye for detail, and a strong understanding of different writing styles.
TASKS:
Content Writing:
Create high-quality, informative, and engaging content that aligns with our brand voice and resonates with our target audience.
Creative Writing:
Develop imaginative and creative content that captivates and entertains readers, fostering a strong connection with our brand and owned/connected social media channels (ie Facebook, Instagram, LinkedIn, Twitter, Tiktok etc)
Copywriting:
Craft persuasive and compelling copy for marketing materials, paid ads, emails and promotional content to drive audience engagement and conversion.
Blog Writing:
Generate insightful and shareable blog posts that demonstrate expertise in our industry/niche and contribute to our thought leadership.
Professional/ Business Writing:
Produce polished and professional written materials, including reports, whitepapers, and other business-related documents; Develop clear and concise business-focused copy that communicates key messages and aligns with our brand strategy.
Copy Editing:
Review and edit content for grammar, style, and coherence, ensuring a high level of quality and consistency.
Keyword Research:
Able to conduct keyword research to optimize content for search engines and enhance our online visibility.
Website Content Writing:
Collaborate with the marketing team to create compelling website content that enhances user experience and supports our overall digital strategy.
Qualifications:
- Bachelor's degree in English, Journalism, Marketing, or a related field.
- Proven experience in content creation, copywriting, and creative writing for 2 years or more.
- Strong portfolio showcasing diverse writing styles and proficiency in different content formats.
- Excellent editing and proofreading skills with a keen attention to detail.
- Familiarity with SEO best practices and keyword research tools.
- Ability to meet deadlines and work collaboratively in a fast-paced environment.