Marketing Strategist (Onsite)

Makati, Metro Manila, Philippines
Full Time
Mid Level

Role Focus

Drive measurable business growth through data-driven marketing strategy, market intelligence, and cross-functional leadership. This role owns strategic direction from insight to execution, ensuring marketing investments deliver clear ROI and align with revenue objectives.

Key Responsibilities

Strategy & Business Impact

  • Lead market research and competitive intelligence to inform positioning, messaging, and go-to-market strategy

  • Define campaign strategies, objectives, and success metrics aligned with company growth goals

  • Own budget planning, forecasting, and ROI analysis to optimize marketing spend

  • Translate performance data into actionable insights and strategic recommendations

  • Correlate marketing performance with sales data to demonstrate pipeline and revenue impact

Execution & Performance

  • Establish and monitor performance metrics, dashboards, and reporting frameworks

  • Continuously optimize campaigns based on analytics and test-and-learn insights

  • Manage vendor and agency relationships to ensure quality, efficiency, and accountability

Leadership & Collaboration

  • Manage and mentor a Junior Marketing Analyst and Marketing Coordinator

  • Provide clear priorities, coaching, and performance feedback to build a high-performing team

  • Partner cross-functionally with Sales, Finance, and Product to align strategy and execution

Time Allocation

  • 40% Strategic Leadership and Planning

  • 30% Campaign Strategy and Execution

  • 20% Team Management and Development

  • 10% Analytics, Optimization, and Reporting

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