Marketing Strategist (Onsite)
Role Focus
Drive measurable business growth through data-driven marketing strategy, market intelligence, and cross-functional leadership. This role owns strategic direction from insight to execution, ensuring marketing investments deliver clear ROI and align with revenue objectives.
Key Responsibilities
Strategy & Business Impact
Lead market research and competitive intelligence to inform positioning, messaging, and go-to-market strategy
Define campaign strategies, objectives, and success metrics aligned with company growth goals
Own budget planning, forecasting, and ROI analysis to optimize marketing spend
Translate performance data into actionable insights and strategic recommendations
Correlate marketing performance with sales data to demonstrate pipeline and revenue impact
Execution & Performance
Establish and monitor performance metrics, dashboards, and reporting frameworks
Continuously optimize campaigns based on analytics and test-and-learn insights
Manage vendor and agency relationships to ensure quality, efficiency, and accountability
Leadership & Collaboration
Manage and mentor a Junior Marketing Analyst and Marketing Coordinator
Provide clear priorities, coaching, and performance feedback to build a high-performing team
Partner cross-functionally with Sales, Finance, and Product to align strategy and execution
Time Allocation
40% Strategic Leadership and Planning
30% Campaign Strategy and Execution
20% Team Management and Development
10% Analytics, Optimization, and Reporting